Commercial · 2025
Verified / Viral
MyFitnessPal
RoleDirector & editor
CampaignHero film + 19 assets
TalentCameron Brink
An integrated MyFitnessPal campaign directed and edited by Michael J. Murphy. Beyond the hero film, Michael created seven standalone scene-based assets, directed two unscripted specials with WNBA player Cameron Brink, and delivered ten additional iPhone-native pieces for digital channels.